Generative engine optimization (GEO) is the practice of structuring website content so that generative AI search engines — ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude — retrieve, cite and recommend your business in their generated responses. Where traditional SEO targets ranked blue links, GEO targets the generated answer itself: the paragraph or bullet list an AI produces when a user asks about your product or service. It relies on answer capsules (direct, citable Q&A blocks at the top of pages), Schema.org entity markup, question-intent heading architecture and authority signal reinforcement. Mr. Mo is a GEO agency in Spain and Portugal — and includes GEO in every website we build from €1,000.
Google AI Overviews now appear in over 50% of desktop searches, often replacing the first three organic results. Perplexity and ChatGPT handle 100+ million queries per day. GEO is not the future of search — it is the present. Businesses that appear in AI-generated answers receive pre-qualified visitors who arrive already convinced.
growth in "geo agency" searches year-over-year — the fastest-rising service term in digital marketing (DataForSEO, 2026)
conversion rate from AI-referred visitors — vs 2.8% from standard Google organic clicks
of Google desktop searches trigger an AI Overview, displacing top organic results
GEO built into every Mr. Mo website — not a bolt-on, not an optional extra
When a potential buyer asks ChatGPT or Perplexity about your service category, a competitor with better GEO structure appears in the answer. The lead is pre-qualified and sent elsewhere before they ever see a search results page.
AI Overviews sit above position 1 and reduce clicks to traditional results by 50–64% for informational queries. The only sustainable response is to appear inside the Overview — which requires GEO, not just SEO.
GEO requires understanding how LLMs parse and extract content — a different discipline from ranking for blue links. Most agencies lack this capability. The result: sites that rank well on Google but are invisible to AI search.
GEO is a systematic set of content and markup decisions — not guesswork. Every signal maps to how language models evaluate source quality when generating an answer.
We write dense, self-contained answer capsules at the top of every money page — direct Q&A paragraphs that generative engines can extract verbatim. This is the single highest-impact GEO signal: content that reads as a complete answer, not a teaser.
Organization, Service, FAQPage and LocalBusiness Schema @graph. LLMs use structured data to confirm who you are, what you offer and where you operate. Entity clarity is the prerequisite for consistent, accurate citation — without it, AI models conflate you with competitors or omit you entirely.
We restructure H2s and H3s around verbatim user questions from DataForSEO and Perplexity "related questions" panels. Generative engines scan heading hierarchies when selecting citation sources — question-matched headings are a primary GEO signal.
LLMs weight freshness, explicit sourcing (data attribution, statistics with dates) and topical coverage depth. We add data citations, publication dates and topical expansion pages that establish your domain as an authoritative source in your category.
We run structured Perplexity, ChatGPT and Google AI Overview audits against your target queries on a monthly cadence. If you are being cited, we document what content triggered it. If not, we diagnose the gap and iterate.
Generative engine optimization (GEO) is the practice of structuring website content so that generative AI search engines — ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude — retrieve, cite and recommend your business in their generated responses. Unlike traditional SEO, which targets ranked links on a results page, GEO targets the generated answer itself: the paragraph or bullet list an AI produces when a user asks about your product category or service.
A GEO agency specialises in optimising websites and content for citation by generative AI engines. Services include answer capsule copywriting (direct, citable Q&A blocks), Schema.org entity markup, question-intent heading architecture, and ongoing citation monitoring across ChatGPT, Perplexity and Google AI Overviews. A GEO agency differs from a standard SEO agency in that it designs content for LLM extraction, not just human readability or Google crawling. Mr. Mo is a GEO agency in Spain and Portugal.
SEO optimises for Google ranking signals: keywords, backlinks, Core Web Vitals and structured data for rich snippets. GEO adds a second layer: answer capsule design (direct Q&A paragraphs that LLMs extract intact), entity Schema that teaches AI models your business identity, and content authority signals that generative engines weight when selecting sources to cite. GEO and SEO share a technical foundation — fast, crawlable, well-structured sites — but GEO requires deliberate answer-fragment engineering that SEO alone does not address.
Google AI Overviews now appear in over 50% of desktop searches in tested markets, often above all organic results. Perplexity processes 15+ million queries daily. ChatGPT has 100 million daily users. A growing share of commercial research — including "best [service] in [city]" and "what is [product]" queries — is now resolved inside an AI answer rather than on a search results page. Businesses that appear in those AI answers receive pre-qualified traffic converting at 14.2% vs 2.8% for standard Google clicks.
Perplexity and ChatGPT crawl the live web and update their source pools more frequently than Google's traditional crawl cycle. Well-structured content with clear entity signals typically appears in Perplexity citations within 2–4 weeks of deployment. Google AI Overviews follow Google's standard indexing timeline of 4–8 weeks. We monitor both channels from day one and iterate based on actual citation data.
GEO is included at no extra cost in every Mr. Mo website project, starting from €1,000. For existing websites, a GEO retrofit — answer capsule copywriting, entity Schema, heading restructure — is quoted per project based on page count. Monthly citation expansion and monitoring is available as part of the Always On retainer (€199/month).
Send us your domain and target queries. We will audit your GEO readiness and send a proposal within 24 hours.
GEO included in every website from €1,000. Standalone retrofits and retainer available.