AI Search Insights

The AI SEO
knowledge base.

Expert articles on Answer Engine Optimization, Generative Engine Optimization and AI-native SEO strategy. Written by practitioners, not content farms.

Latest articles

AEO & GEO — the full picture.

What is Answer Engine Optimization (AEO)?

AEO is the practice of structuring content so AI assistants like ChatGPT, Perplexity and Google AI Overviews cite your business in their answers. Here is exactly how it works.

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Generative Engine Optimization (GEO), explained

GEO is the discipline of making your content visible inside AI-generated answers. Learn what signals matter, what does not, and how to measure whether it is working.

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AI SEO vs traditional SEO: what changed

Traditional SEO optimises for 10 blue links. AI SEO optimises for model citation. The signals, the metrics and the workflows are fundamentally different. Here is what to change and what to keep.

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How to get your business cited by ChatGPT & Perplexity

A practical, step-by-step guide to getting your business name, products and expertise cited inside ChatGPT, Perplexity and Gemini answers — not just ranked on Google.

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How to rank in ChatGPT: AEO tactics that get you cited

ChatGPT uses a completely different selection mechanism than Google. This guide covers exactly what it looks for — and how to give it what it needs.

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What is LLMO? Large Language Model Optimisation explained

LLMO, GEO, AEO — three overlapping terms, one goal. Here is the precise definition of each, where they differ, and which tactics sit under which umbrella.

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AI Search Optimisation: ChatGPT, Perplexity & Google AI Overviews

AI search is not one channel — it is three, each with a distinct architecture. This guide explains how each one selects sources and the specific tactics for each.

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