Expert articles on Answer Engine Optimization, Generative Engine Optimization and AI-native SEO strategy. Written by practitioners, not content farms.
AEO is the practice of structuring content so AI assistants like ChatGPT, Perplexity and Google AI Overviews cite your business in their answers. Here is exactly how it works.
GEO is the discipline of making your content visible inside AI-generated answers. Learn what signals matter, what does not, and how to measure whether it is working.
Traditional SEO optimises for 10 blue links. AI SEO optimises for model citation. The signals, the metrics and the workflows are fundamentally different. Here is what to change and what to keep.
A practical, step-by-step guide to getting your business name, products and expertise cited inside ChatGPT, Perplexity and Gemini answers — not just ranked on Google.
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